This is how all brands inspire their audience. The Brandkoop brand personality framework is composed of the 5 broad orientations of the Brand Pentagon within which are contained 35 specific core values. Numbers in the chart stand for each Character keyword detected by the brand personality profiler on Slack’s website. In the meantime, we’ve release a lite version of our profiler to test assumptions and calibrate methods. We like to think this brand intelligence data will help our customers test assumptions and give early adopters a first taste. Take on more inspiring values and core beliefs to improve your communications’ effectiveness.Make modifications to your communication strategy if necessary.Evaluate your content in terms of the values it embodies.Become aware of connections between your values and your audience’s.It’d be useful to know how to optimize your communication to target specific customer types based on what they value most. The language you use on your site turns some people into fans and leaves others indifferent. How’s Knowing Your Brand Personality Useful? Likewise, the language the people behind a brand use is an indicator of the brand itself’s personality. Look at what IBM Watson Personality Insights has achieved. Science has shown that the language you use provides an accurate predictor of your personality. This is achieved through a statistical analysis of the frequency of key terms used in the text on websites.
Using a scientific branding framework we call our “Brand Value Dictionary” combined with text analytics, we’re able to give you a unique insight into your brand by studying the language you use on your website. First, a Tiny Bit of Background on the Analysis Process.īrandKoop has created the world’s first online brand profiling tool. The team at Slack communicates in such an effective manner their beliefs, values, and personality that their users connect with the product on an emotional level. What does Slack do better than other tech products? Search, syncing, and sharing all work at peak performance all the time.īut, Slack goes beyond technology. If Slack were a person, I’d dare say these people would be putting out. They shout the benefits of Slack to the world. Slack has obviously made an emotional connection with these people.
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