Facebook's numbers show desktop-only users (whose number can be calculated by taking the total monthly users, and subtracting the "mobile" users - which includes both mobile-only and mobile-and-desktop users) are a dwindling band.Īt the end of 2012, they were 376 million of the 1,056 million total (or 35%) now they are 285 million of 1,230 million (23%). Photograph: Guardian Photograph: Guardianīut it's the trend that's most telling. That of course leaves the majority, 649 million, accessing it through a mixture - sometimes on desktop, sometimes on mobile.įacebook's changing mix of users: from desktop-only, to desktop-and-mobile, to mobile-only.
According to the company's most recent financial results, it had a total of 1,230 million users during the month of December 2013 of those, 296 million accessed the site only through their mobile, and 285 million only via the desktop. "Customising my experience on mobile is far easier and better than on desktop." As a digital marketing professional, he says he's noticed that family and friends find the desktop experience "increasingly difficult and misleading" - what's an ad, what's a sponsored story?įacebook's own figures show that the trend is in the direction of people like Vydra and Denhard - whose busier lives mean that Facebook use has to be squeezed into smaller segments.
"The desktop is too busy and even noisy," he says. The other reason for using Facebook on mobile, she says, is that "when I am working, corporate networks tend to block sites like Facebook." What's a sponsored story?ĭanny Denhard, 31, based in London, also only uses Facebook on mobile now, despite having been a user since it opened up beyond academia. "With an infant and a toddler, it's the quickest way and smallest device (to keep away from little baby fingers)," she explains. The 36-year-old mother of two used to use Facebook on her PC now, though, she only ever uses it on her iPhone (and occasionally iPad). For Bernadette Vydra, living in Melbourne, Australia, it's quite a different story.
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